HER Certified Review: 2021 KIA Seltos SX Turbo AWD — See Ya in a KIA

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By Cathy Droz –

Several years ago, there was a KIA dealer in Phoenix who did his own radio and TV commercials. His voice was much like the character George Costanza in “Seinfeld” and he would end all his commercials (in a high-pitched voice) with “See Ya in a KIA.” It was so irritating, but it became an iconic phrase like “Where’s the Beef?” or “Just do it.” Folks would use that phrase to say goodbye after a lunch meeting or leaving the office. “See Ya in a KIA” … Talk about great marketing.

Well that was then, and this is now. The KIA brand, along with its model lineup, does not need a quirky saying or a hamster to get your attention.

KIA has brand recognition because they listen to their customer base, strive to be on every person’s shopping list and have created outstanding vehicles. Taking cues from other luxury and utilitarian vehicles, they have come up with some winners. The Sportage, Niro, Soul, Sorento, Rio, Forte, Optima, Stinger, K900, Sedona as well as the “impossible to keep in stock” Telluride and my test vehicle, the 2021 Seltos.

The Seltos is a very good-looking vehicle. My test vehicle was white with a black roof. It caught my attention immediately as it did other drivers on the road. I was stopped at a red light when a woman, lowering her window, asked me what kind of SUV I was driving. When I told her she yelled back, “How much?” And I said, “Under 30,” where she immediately gave me thumbs up.

The KIA warranty is one of the best in the mass market brand with 10-year/100,000 Mile limited Powertrain — 5-yr/60,000-Mile limited basic warranty and 5-yr/60,000 Mile Roadside Assistance.

You need to test drive the Seltos and see for yourself if it will meet your needs. My friends (empty nester golfers) took mine for a spin and then tried to get their golf bags in plus other accessories. The cargo area, when the back seats are down, is huge.

You have a choice of driving “feels.” The Drive Mode (DMS) made a difference in how the vehicle responded, once I changed from Eco to Normal, I felt the ride was smoother for me. The “golfers” went to my friend’s KIA dealership and wound up purchasing a Kia Sorento, finding the Seltos a tad small for their needs. I say test drive several! It is like Cinderella’s glass slipper… test drive until the right one fits.

In the case of my “golfer” friends, I suppose we could say “See Ya in a Kia” as they also own a Sportage.

For more information go to kia.com or for more reviews go to hercertified.com

Here are some of the outstanding features of the 2021 Kia Seltos SX Turbo AWD:

  • 6L Turbo 4-Cylinder Engine, 195 lb.- ft Torque, 175 Horsepower, 7-Speed Quick-Shift DCT Automatic Torque. All-Wheel Drive w/Center Lock Drive Mode Select (DMS)

KIA Drivewise Driver-Assist Technology

  • Forward Collision -Avoidance Assist, Blind Spot Collision Warning, Blind Spot Collision Avoidance Assist Rear
  • Rear Cross Traffic Warning Lane Keeping Assist, Lane departure warning, driver attention warning, high beam assist.

SAFETY

  • Dual Front Advanced Airbags, Dual Front Seat Mounted Side and Full- Length Curtain Airbags
  • ESC and Downhill, Brake/Hill-start Assist Control

INTERIOR AND EXTERIOR HIGHLIGHTS

  • 8” Touchscreen w/Android Auto and Apple CarPlay
  • Rear Camera, USB Multimedia Port, heated front seats, 60/40 Split-Folding and reclining, dual level cargo floor.
  • 18” Alloy Wheels, roof rails, fog lamps, upgraded grille with integrated LED light bar, compact spare tire

SX Turbo AWD Features – All Included in price 24 items – Here are the Highlights

  • UVO Link w/Navigation, 10.25 Display, Bose Premium Audio, sound connected lighting, smart cruise control W/stop and go, highway driving assist, Sofino Seat Trim, 10-way power driver’s seat with power lumbar, remote star (on Key fob), wireless phone charger, rear USB charge port, cargo cover

EXTRA
Clear White with Black Roof Paint: $345
Carpeted Floor Mats: $130
MSRP: $27,890
AS TESTED: $29,485
Fuel: 25 mpg City and 30 mpg Highway


Founder of H.E.R. Certified and co-founder of Smart Women Series USA, Cathy Droz has test driven over 520 cars for manufacturers and reviewed them on her website, hercertified.com, radio, TV, YouTube and print.  She is a consumer advocate for women car buyers and training expert for the auto industry.  Her book, A Woman’s Guide to Buying a Car with Confidence and Street Smarts — Don’t let these High Heels fool you, is an easy and informative guide to car buying. 

HER Certified Review: 2020 Lexus LC 500 Coupe — Yellow is the new red

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By Cathy Droz –

Believe it or not, I like to stay behind the scenes, lie low, and not be the center of attention. Well that was hard to do when I was given a “Flare Yellow” Lexus LC 500 Coupe to test drive.

At first, I was a little embarrassed to drive it in my neighborhood no less take it out in public. As I try to be age appropriate with my attire, I try to do the same with my cars. However, I must say, the color of the car is beautiful and drives like a dream. The coupe is sexy, both masculine and feminine in design, and the exhaust tunes are music to my ears. Once I took it to the park, to watch my grandson play soccer, and got the approval of the local fire department, my shyness disappeared, and I declared that now yellow was the new red for me.

It doesn’t just look awesome; it is a beautifully and well-made vehicle with every luxury you could imagine. Here is a list of just some of its features. For more information go to www.lexus.com or to www.hercertified.com for more reviews.

MSRP: $92,950

AS TESTED: $106,348

FIRST RESPONDERS: Priceless

Features

  • 0 Liter V8 Engine With 471 HP
  • 10-speed Sport Direct Shift Automatic
  • Rear Wheel Drive /Active Sport Exhaust
  • Performance Brakes
  • All the Lexus Safety System
  • Pollen Filter with Dual Zone A/C
  • Glass Roof with sunshade
  • Apple Car Play – Voice Command
  • Lexus Navigation with 10.3 Display
  • Enform, Alexa, App Suite 2.0
  • 12-speaker Sound System
  • First Aid Kit /Carpet Floor Mats

Some of the Options Available

  • 21” Wheels
  • Head up display
  • Mark Levinson 13-Speaker
  • Intuitive Parking Assist
  • Premium Paint
  • Sport Package with Carbon Roof
  • Trunk Mat, Cargo Net, Wheel Locks and Key Gloves

Founder of H.E.R. Certified and co-founder of Smart Women Series USA, Cathy Droz has test driven over 520 cars for manufacturers and reviewed them on her website, www.hercertified.com, radio, TV, YouTube and print.  She is a consumer advocate for women car buyers and training expert for the auto industry.  Her book, A Woman’s Guide to Buying a Car with Confidence and Street Smarts — Don’t let these High Heels fool you, is an easy and informative guide to car buying. 

HER Certified Auto Review: Hanging Out at the Hangar — 2019 Alfa Romeo Stelvio Quadrifoglio AWD

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By Cathy Droz –

I fell in love with this vehicle the first time I drove it. There is something about the style, the grille, the serpent and cross emblem that makes you feel like you are driving through the Italian mountains of Lake Como.

To my surprise, while visiting North Scottsdale Alfa Romeo, I watched Alice Cooper sign over 100 Guitars for the dealership’s annual giveaway, buy a CAR get a GUITAR.  As if that wasn’t enough, I went on to visit Nelson and Mitch at their Helicopter Hangar to get a beautiful shot of the Stelvio.

It was a great week of test driving this sports car but the question most people asked was, “Why is there a four-leaf clover on an Italian car?” (Maybe it was why I had such a “lucky” week.) If you too were wondering here is the why.

When Alfa Romeo has a four-leaf clover on their cars, it’s on their Quadrifoglio (performance cars) and it has more meaning than a leprechaun might imagine.

The four-leaf clover logo denoting the Quadrifoglio designation was originally used by Ugo Sivocci, a friend of Enzo Ferrari, as a good luck charm. He painted it on the grille of his Alfa Romeo RL and won the 1923 Targa Florio. Alfa Romeo began using it on all its race cars after Sivocci died in a crash a few months later.

STANDARD FEATURES INCLUDE:

  • Alfa DNA Pro Drive Mode System with Race Mode
  • Engine Cover with “Quadrifolglio” Badge
  • Blind-Spot and Cross-Path Detection
  • Hill Descent Control
  • Carbon Fiber Drive Shaft
  • Torque Vectoring Differential

INTERIOR FEATURES INCLUDE:

  • 8.8-inch AM/FM/HD Radio with Navigation
  • Harman Kardon Premium Audio
  • Quadrifoglio Leather-Wrapped Steering Wheel
  • Steering Column-Mounted Aluminum Paddle Shifters

EXTERIOR FEATURES INCLUDE:

  • Pirelli Brand Tires

OPTIONAL EQUIPMENT:

  • Trofeo White Tri-Coat Exterior Paint
  • Driver Assistance Dynamic Package includes Adaptive Cruise Control with Stop and Go, Lane Departure Warning, Automatic High Beam Headlamp Control, Infrared Windshield
  • Dynamic Dual Mode Exhaust
  • Colored Brake Calipers

For more information, visit www.alfaromeousa.com.

MPG: 17, City; 23, Highway

MSRP: Base Price for Vehicle, $80,245

Price of Vehicle Tested: $88,540


For additional HER Certified Auto Reviews, visit www.hercertified.com.


Photos courtesy of Alfa Romeo

HER Certified Auto Review: 2019 Camry TRD 4-Door V6 Sedan

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By Cathy Droz –

When your bestie turns 70, you take a girl’s weekend to celebrate.  We didn’t go very far, the Boulders resort in Carefree, but we needed a few drivers with cargo space or in my case, a cool car to drive around in.  You also offer to drive because everyone wanted to take a spin in my red Camry TRD, thanks to Toyota.

The Camry was introduced in 1982… and as we all said this weekend… This is not your “Mother’s Camry.” Still a leading model for the Toyota brand, this TRD was taken to a whole new level. In fact, I challenged one of the ladies to a short race against her Targa, Porsche. At one point she got behind the wheel so she could see and feel for herself the power and tenacity of the Camry.  She was impressed.

Maybe we’re turning 70 but we haven’t lost our love of cars, speed and luxury and of course the color red.  Check out the video to see just what went on that weekend.

Standard and Performance

  • 5L V6 Engine, 301 hp @6600 rpm/287 lb-ft @ 4700rpm
  • 8-speed transmission w/ paddle shifters
  • TRD tuned Front and Rear Suspension

Safety and Convenience

  • Pre collision w/pedestrian detection, lane departure alert
  • VSC, TRAC, ABS BA and SST
  • Backup Camera

Exterior and Interior

  • Audio – 7-inch Screen 6 speakers
  • Android Auto & Apple CarPlay Compatible
  • Display with TRD start up display
  • Aero Kit with Red Pin Striping, Red TRD Badge
  • Red Seatbelts
  • TRD Rear Spoiler
  • TRD Logo Headrest

For more go to www.toyota.com and www.hercertified.com for more Toyota reviews.

MSRP:  $31,040

As Tested: $32,920

The special color red is optional @ $425.00


For additional HER Certified Auto Reviews, visit www.hercertified.com.

HER Certified Auto Review: 2019 Acura ILX

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By Cathy Droz –

The 2019 Acura ILX has delivered a great deal of design and content changes. In the past, I’ve heard “enthusiasts” say that this ILX is just a Honda Civic on Steroids… Well I’m not sure what’s wrong with that.

The changes for 2019 both exterior and interior have made this sedan an under $35,000 contender.  In terms of the exterior, the most outstanding features include the addition of Acura’s signature Diamond Pentagon Grille and new 7-element Jewel Eye LED headlights, along with a new hood and front fascia. The rear sports a new deck lid, lower diffuser, exhaust outlet and LED taillights. New 17-inch wheel designs and color options. Normally a white car is too vanilla for me, but the red and black accent interior make this sharp, sexy and so HER Certified.

Interior changes include new front and rear sport seats, two-way power lumbar control on the driver’s seat, silver-finished dash trim with chrome insert, machine-finished ignition button, dual-screen infotainment display with Apple CarPlay and Android Auto integration.

For more about the Acura ILX go to www.acura.com to check out the tech package = A-Spec.

INTERIOR FEATURES:
Multi-View Rear camera
USB Audio Interface
Driver’s 10-way Power Seat
Heated front seats
Dual-Zone automatic Climate Control

EXTERIOR:
Power Moonroof with tilt feature
Heated Power Door Mirrors
Tire Sealant and Inflator Kit
Keyless Access with Smart Entry
MSRP: $31,550
As Tested: $32,545
24 MPG City, 34 MPG Highway
Color:  Platinum White
Interior: Red


For additional HER Certified Auto Reviews, visit www.hercertified.com.

Women Love Jeeps and Trucks

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By Cathy Droz –

RAM and Jeep brands both set full-year sales records in 2018. Jeep sales were up 17 percent and RAM sales were up 7 percent. RAM gets an all-new Heavy Duty and the Jeep brand returns to the pick-up truck market with the Gladiator.

I was privileged to get a first-hand look and test drive in the new RAM and Gladiator from FIAT Chrysler Automobiles. A special treat was the Jeep Gladiator set up for camping, or in my case glamping. I had just tested the RAM 1500 Longhorn and found it easy to drive. The 2019 Ram Heavy Duty handled with the same ease and comfort. I would think adding a horse trailer would be a piece of cake.

Facts: The 2019 Ram Heavy Duty is the most powerful, most capable pickup in the segment with a towing capacity of 35,100 lbs. and payload capacity of 7,680 lbs. There is torque rating of 1,000 lb.-ft from the Cummins i-6 Turbo Diesel engine. So, if you need to tow a boat, horse trailer, RV or a small motor home, this is your truck. It also is so luxurious you can pull up to the Ritz and get out in your heels.

The all-new 2020 Jeep Gladiator — claiming to be the most capable midsize truck ever. This jeep has a combination of rugged utility, authentic Jeep design, open-air freedom, clever functionality and versatility, best in class towing and 4X4 payload, advance fuel-efficient powertrains, superior on and off-road dynamics and a host of innovative safety and advanced technology features. The Jeep Gladiator can turn in to a sleeping, driving, off-road, campfire party vehicle.

Pricing was not available to us but check with your local RAM and Jeep dealer. For more information go to www.ramtrucks.com and www.jeep.com.


For additional HER Certified reviews, visit www.hercertified.com.

Car Or Boat — Lexus Wins: 2017 Lexus GS 350 F Sport

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By Cathy Droz –

It is no secret that I like the Lexus brand. I actually have a HER Certified studio inside Superstition Springs Lexus in Arizona and I’ve test driven more Lexus products than other makes or models.

The Lexus brand, which has been accused of being stagnate, has made some visible changes over the years. The most noticeable and dramatic was the front grille. I get asked all the time, why did they change it? I heard that a certain “gender” felt it wasn’t aggressive enough looking on the road. Well they got their snarl and whole lot more.

Planning a weekend in California, Lexus suggested we take the F sport. That was fine with me because I think the 2017, Lexus GS 350 F Sport is very special and not just because it is “fast.” I’ve tested this vehicle before on the track, so I can attest to performance of the 350F. It includes a 3.5-liter V-6 engine that delivers 310 horsepower and 280 pound-feet of torque. Match this to an eight-speed automatic transmission with manual shift option. I did get to test the manufacturer’s claim of “0-to-60” in 5.7 seconds; not on the way to San Diego, but on the track. The F Sport package includes special wheels, adaptive suspension, and variable gear ratio steering with a sport plus mode, larger brakes, special badging and interior trim. I’m not done yet… Mark Levinson audio system, intuitive park assist, black brake calipers, four-wheel steering, leather steering wheel and a few more things. The base price of the GS350 is $54,810 and the car I tested GS350 F was about $5,000 more and I believe worth it.

We had many things on our to-do list that weekend but number one was to look at a few motor yachts for our friends in New York. They are planning to retire in California and live on a boat in San Diego. Now this was a request we had no problem accepting. After all, shopping for a boat is no different than a car (my next book). For instance, the exterior of a boat or car must be appealing to the driver or captain as well as the interior, which I was in charge of. The Lexus is known for its superior craftsmanship and quiet, elegant style. The power tilt-and-telescoping steering column was perfect for me at 5’2; I wasn’t in danger from the airbag exploding and had a clear view of all the Marinas.

Speaking of safety, Lexus Enform adds an app suite as well as safety connect that automatically notifies police and emergency medical personnel in the event of a serious crash and it also comes with 10 airbags.

We stayed at a boutique hotel in Downtown San Diego where we practically had the parking garage to ourselves. So, when a woman approached us one evening, she wanting to tell us that she loved the headlamps of the Lexus, I was pleased. At first, I thought she was kidding until I got out and looked…there you go, another detail that a woman noticed that made a difference. In fact, they are referred to as “intelligent high beam headlamps.”

Whether it is a boat, car or RV, you must test drive them to make sure they meet your needs and or wants. I drove the Lexus GS350 F through its paces while in San Diego, but we didn’t take out any of the motor yachts, we’ll leave that to our friends.

For more on the Lexus GS350 F, go to www.lexus.com.

Base Price: $54,810

As Tested: $60,305

Fuel Economy: 19/27 mpg city/highway

Motor Yacht: $850,000

Dingy: $29,000

 

Hit of the Party: 2017 Dodge Durango R/T RWD

– By Melanie Droz Shawcroftmelaniedroz_headshot4

My oldest son just turned six, and this year marks his final overindulgent, overcrowded and over budget birthday bash. From now on, I will take five friends on an understated adventure. One thing that was definitely not over embellished at the party was the 2017 Dodge Durango we were able to test drive while preparing for the shindig.

The Durango is the perfect mix of luxury, convenience and performance — similar to the perfect mix of water slide, snow cone and hot dog at Berrett’s party. The power liftgate made it easy to get all the party supplies in the Durango. With the third-row down and the second-row fold and tumble seats, we were able to create 84.5 cubic feet of cargo space. Enough room for 80 hotdogs, 80 buns, 10 bags of chips, two giant watermelons and a giant, inflatable water slide we borrowed from a wonderful friend.

The luxury offered by the 2017 Durango almost kept me from getting to the party on time. With 112-degree heat outside, I remained cool in the Durango with the Three-zone automatic temperature control, which kept me comfortable in the driver’s seat and all my cargo cool in the back. I was able to use the Remote Start System before getting in the SUV after each stop and the black/red luxury leather was also kept cool throughout the day. The red is definitely hot in the Durango and so is the power sunroof, rear DVD entertainment center, and 20-inch and 88-inch low gloss granite crystal wheels.

As I realized I was running late and still had to inflate this ginormous water slide, I put the Durango to the test. The 5.7-liter V8 Hemi MDS VVT engine is no joke. You can hear the Durango coming. Even though I hustled to get home, I felt safe with the numerous airbags, anti-lock 4-wheel disc heavy duty brakes and sport suspension. With all the party necessities within just miles of our home, I thought the average 17 mpg city/highway wasn’t too bad. I also think the cost of the 2017 Dodge Durango isn’t much more than what we have spent on birthday parties over the last six years. I would be happy to pay $49,670 for an SUV that comes with SIRIUS XM, blind spot and cross path detection and Uconnect navigation versus the amount I have paid for snow cone trucks, a visit from Captain America and pizza and hot dogs over the past six years.

The party was a big hit — we definitely overdid it, but there is nothing like the smile on your baby’s face and the hugs, kisses and thank you’s he gives you all day long. Well, the 2017 Dodge Durango may be something like that — that gloss black crosshair grille set off by LED daytime running lamps looks a bit like a glowing smile.

 

Honesty, Excellence, Respect — Lexus: 2017 Lexus ES300h

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By Cathy Droz –

In today’s environment and across the various generations, a key to any successful enterprise is delivering on their philosophy and values, regarding their customers’ experience. The following information compares two diverse organizations, but with similar approaches to that experience.

There is nothing like test driving a Lexus; I haven’t driven one I wouldn’t want to own. While I am certainly appreciative of the craftsmanship and functionality of these cars, what I am most impressed with are the values the Lexus brand has for its employees, dealers and community. If you are not familiar with the Lexus philosophy, below is an example of their beliefs, which is very consistent with my views on customer service.

“The host anticipates the needs of the guest in advance and offers a service that guests don’t expect. They should not wait for instructions.”

Recently, I drove the Lexus ES300h to a meeting that took place at a Changing Hands book store in Phoenix. Changing Hands is a well-known, nonfranchised book store that houses thousands of new books, and hosts book signings for authors on The New York Times best-seller’s list, as well as local writers. Within the walls of this vintage brick building existed an environment that promoted rapport among and between customers, as well as the attentive staff. There is a hip coffee shop, with real coffee cups, clean bathrooms and great lighting.

Additionally, outside the Changing Hands building is a refreshment stand for dogs. It’s a cute A-frame roof constructed with a shade allowing for the hot Phoenix sun, and three water bowls set at differing heights to accommodate all sizes of dogs. Now they could have had one big bowl and no shade, or no water at all for pets, like other establishments.

Since customer service is number one with Lexus, I was happy to see that Changing Hands has a similar approach. To reiterate, the goal of successful businesses is to provide a customer experience that addresses a wide spectrum of customers while simultaneously dealing with the specific requirements of groups within your customer base, ( such as women) resulting in increased sales and return customers.

Lexus makes many models of gas fueled and hybrid vehicles for all needs and wants or customers… one size doesn’t fit all in water bowels and cars… Lexus knows that.

As does Lexus and Changing Hands, I want to provide women a great customer experience when walking into a car dealership. So I developed the HER Certified program and Studio. The premise of the studio is based on my book and my certification program through HER Academy. Besides a spot on your showroom floor, there should be a proportionate percentage of females employed in key positions that will uphold the HER Certified Philosophy…much like that of Lexus and Changing Hands.

“HER Certified Dealerships are dedicated to meeting and exceeding the expectations of women when buying or servicing a car.”

It seems only natural that the first HER Certified Studio has been designed and established inside the Superstition Springs Lexus in Mesa, Arizona. The general manager, Brent Adkisson reflects my values and approach to customer service, as well as having at imperative to have women represented in sales, finance, technology and service. He is the perfect dealership model in many ways, including programs to giving back to the community. This is what women want from a dealership customer experience.

And speaking of a great customer experience… The Lexus ES300h is truly worth an outing to your local dealer for a test drive. Until you take it for a spin, it’s difficult to imagine how well it drives, the luxurious appointments, and the potential savings to be realized. Just like Superstition Springs Lexus, Changing Hands and HER Certified… The host anticipates the needs of the guest in advance and offers a service that guests don’t expect.

 

The 2017 Lexus ES 300h Sedan has all the bells and whistles and then gets 40 MPG city and 39 highway with an estimated annual fuel cost of $900.00. Here are a few of the standard features and some options.

  • There are 12 Performance features — My favorite: Rear Spoiler
  • There are 22 Safety Features — My most important: PCS with Pedestrian detection
  • There are 19 Luxury and Convenience Features — My favorite: Lexus Premium Audio System
  • There are 9 Luxury Options — My favorite: Intuitive Parking Assist

FUN FACT: The ES300h is built on the Toyota Avalon platform.

HOW HYBRIDS WORK: Hybrid cars feature advanced technologies that traditional cars don’t have. Regenerative braking reduces brake friction by using the electric motor to assist in stopping the car. This process generates electricity that’s stored in the chemical battery for later use during high-speed travel. The power assist ability gives extra power to the engine to aid in accelerating, passing or traversing hills. Power assist also makes it possible for the car to house a smaller and more effective gas engine. The automatic start and shut-off system turns the engine off when the car stops and reengages it when the driver pushes the accelerator. This prevents wasted energy and provides better fuel economy.

DID YOU KNOW: The idea of the hybrid car has existed since the early 1900s. Ferdinand Porsche presented a car at the Paris Exposition of 1900 that was able to run solely on electricity for 38 miles. He later included an internal combustion engine to power a generator to charge batteries. The car could only go 35 miles per hour, but it was the first protohybrid.

MSRP: $41,820

Vehicle tested: $50,750

Book: $19.95 on Amazon

For more go to www.lexus.com

www.sslexus.com Mesa, Arizona – 480.269.9631

www.changinghands.com

www.hercertified.com

The “ALTIMAte” CEO & The 2016 Altima 2.5 SL

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– By Cathy Droz & Melanie Droz Shawcroft

I often wonder when reviewing a vehicle who makes all the decisions other than designers, marketing and engineering? Who is the CEO of the company?  Why were they chosen?  You hear a lot about Mary Barra and former Ford CEO Alan Mulally, but what about some of the other brands, like Nissan?  When reviewing the 2016 Nissan Altima 2.5 SL, my daughter Melanie and I decided we needed to know five solid reasons why Carlos Ghosn was the chosen one for Nissan.  What we didn’t realize was there must be 100 reasons why.  We’ll give just a few and then we’ll give you five reasons why you should add the 2016 Nissan Altima on to your car shopping list this year.

Carlos Ghosn is CEO of Nissan…Did you Know?carlos-nissan-with-leaf

  1. Forbes Magazine called him “the hardest-working man in the brutally competitive global car business”.  He splits his time between Paris and Tokyo and logs in over 150,000 miles in airplanes per year. Japanese media have called him “Seven-Eleven” (works hard from morning till night”)
  2. He holds both Brazilian and French citizenship.  He speaks four languages fluently: French, Portuguese, English, and Arabic and has studied Japanese.  He also maintains ties to Lebanon, where he lived for 10 years. In fact he has been hailed as a potential presidential candidate in Lebanon.  He has declined all political overtures.
  3. Beginning in 2001, Ghosn’s life story was turned into a superhero comic book series in Japan, titled The true story of Carlos Ghosn, in the manga comic book Big Comic Superior.  In some Tokyo Restaurants he has a bento box named after him. (Bento box is a businessman’s lunch.)
  4. Carlos has been the subject of a number of books in English, Japanese and French.  Some of them are:  Shift: Inside Nissan’s Historic Revival, Turnaround: How Carlos Ghosn Rescued Nissan, The Ghosn Factor: 24 Inspiring Lessons from Carlos Ghosn, the Most Successful Transnational CEO.
  5. Ghosn’s quest for the development of Nissan’s line of zero-emission electric cars.  The Nissan Leaf, is the world’s first mass-produced zero-emission electric vehicle.  Ghosn authorized more than $5 billion to bring the Leaf and other derivative electric cars to market.

 nissan-altima-2016The 2016 Altima 2.5 SL – Did you Know?

  1. Similar to the legend who runs the Nissan operation, the 2016 Altima works extremely hard to beat the competition in its class. With a 2.5-liter 4-cyliner engine, Xtronic continuously variable transmission and active understeer control, this vehicle has the ability to travel many miles on the 17” machined aluminum-alloy wheels without breaking the gasoline bank. With an average of 31 miles per gallon, it would be easy to log 150,000 miles a year, just like the workhorse Ghosn.
  2. This 2016 Nissan Altima is also very worldly, like the CEO.  Hailing from Japan, the Altima also has the ability to speak English, French or Spanish through the NissanConnect Navigation system available with the optional technology package. This features the 7”touch-screen color display with Nissan voice recognition, Sirius XM, Intelligent cruise control, remote start via Smartphone and stolen vehicle locator (just to name a few). With qualities like this, the Altima may be a legitimate presidential candidate as well.
  3. The Altima, despite not having its own comic book like Ghosn, has superhero safety nissanaltimaconnectfeatures that make this sedan feel secure. With driver and front passenger, side-impact and curtain airbags along with the traction control system and electronic brake force distribution, I am sure Nissan would encourage their fearless leader, their most precious cargo (Ghosn) to drive the streets in the Altima. He could even keep his Bento Box lunch warm on the Heated Zero Gravity front seats.
  4. A passenger can definitely enjoy reading one of Carlos’ books in the comfort and convenience of the Altima. One can stay cool with the dual zone automatic temperature control and rear A/C vents in the leather appointed seats or keep relaxed in the 4-way power front-passenger’s seat. Both front and back passengers can enjoy the optional power sliding moonroof with tilt while catching up on Nissan’s Historic Revival.
  5. Although Ghosn has authorized more than $5 billion towards electric cars, one can get in the 2016 Nissan Altima for an MSRP of just $28,570 and with a few of the options I mentioned $32,510. Just like there may be more than 100 reasons Ghosn was selected as the CEO of Nissan, the Altima must have more than 100 features that make it a viable choice on your car shopping list.

For more on the Nissan Altima and other Nissan products go to www.nissanusa.com

 

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