Tech Company Boomtown! Expands To North Scottsdale

– By Taylor Bahrijczuk 

A tech company, BoomTown! out of San Francisco, California, has expanded its business to North Scottsdale.

“We’ve seen a constant increase in demand for our support services,” said Tyler Gerber, Head of Online Marketing and co-founder, in an email interview, as he was at a conference in Las Vegas. “We’re currently servicing hundreds of support calls a week and therefore hiring new support engineers to keep up with that demand.”

According to an April 1 BoomTown! press release, “BoomTown! fixes everyday merchant technology problems in real time, providing on-demand installation and support of in-store technology, resulting in reduced costs, increased revenue and the prevention of lost sales.”

BoomTown! aims to enhance the nature between businesses and successful technology on a national level.

The goal of the company is to “create a fast, easy and affordable way for businesses to put their technology concerns behind them,” according to the press release. “BoomTown! works with the best and most innovative merchant technology providers in the country. Developing close working relationships with partners allows BoomTown! to deliver an unparalleled support experience to its merchants.”

This company manages its tech support through the BoomTown! app.

Paul Wyer, BoomTown! Head of Operations and co-founder, commented on the reasoning for expanding business to Scottsdale in the press release.

“I’ve met some really talented people in the Valley that wish they had similar ‘bay start-up opportunities’ and they felt like they had to move to California to get access to those kinds of jobs,” Wyer said in a prepared statement. “I want to keep Arizona talent in Arizona, so we decided to build-out our BoomTown operations team here. It’s a ripe location for start-up growth and we get access to eager and technically talented candidates from Valley-based universities and companies,” he said.

Wyer is based out of Scottsdale, which has an extensive IT network and includes a great force of IT professionals, according to Gerber. However, this wasn’t the only reason BoomTown! decided to expand to Scottsdale.

“There’s been an influx of tech companies and innovative start-ups moving to the area because there is so much talent in the greater Scottsdale/Phoenix area,” Gerber said.

BoomTown! recognized the potential Scottsdale has as a city and all that it has to offer on a technological basis.

“I’m glad to learn that BoomTown! has chosen to expand its operations to Scottsdale,” Scottsdale Mayor W.J. “Jim” Lane said in the press release. “We believe our community is a natural fit for vibrant companies who value quality of life as much as the bottom-line.”

Gerber also commented on the proximity to Arizona State University.

“We feel there is a correlation between being close to a university or educational institution and an overall acceptance on new technology,” Gerber said. “Much of the innovative products and companies in the last decade were founded on or around college campuses.”

Gerber also added that although students don’t really benefit from the BoomTown! app directly, the company does employ students who are completing courses at technical schools and universities nationwide, according to Gerber. This would include those students at ASU who are interested in working with the company.

According to Gerber, the San Francisco location is home to the departments of engineering, development and growth, while the Scottsdale location will serve as home base for support teams.

“We do have over 400 contracted technicians across the top 200 statistical areas in the U.S. that have been trained and certified by BoomTown!” Gerber said. “These technicians (we call them the BoomTown Brigade) are very much like Uber drivers and go onsite to fix issues on location for our customers.”

BoomTown! has been hiring new a new support engineer almost every week and continues to do so throughout the summer months, according to Gerber.

“There is a ton of talent in the greater Scottsdale area so we are looking forward to capitalizing on that and growing our team there,” Gerber said.

Gerber said that new features might be expected come summer, but BoomTown! is simply hoping that business owners will think of BoomTown! support first when experiencing any type of technical dilemma.


Taylor Bahrijczuk is a student at the Arizona State University Walter Cronkite School of Journalism and Mass Communication. Reach the reporter at

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