Visitors Bureau Launches Holiday Campaign


events-headerThe Scottsdale Convention & Visitors Bureau launched the third year of its holiday campaign, an effort to increase hotel occupancy from November 21 through January 9, a need-time period for the local tourism industry.

This year, the campaign is targeted at adults 35-54 years old from target markets who may not have traditional holiday plans and are looking for a warm-weather destination where they can enjoy holiday activities with a Sonoran Desert twist.

Playing off of four popular holiday jingles, including “The Weather Outside is Delightful,” “Baby It’s Warm Outside,” “Let It Glow” and “Hiking in a Winter Wonderland,” the campaign uses the surreal desert images of the bureau’s brand campaign to highlight Scottsdale’s warm holiday season. Resort packages, activity and dining offers, as well as Scottsdale holiday events can be found on www.scottsdaleholidayexperience.com.

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